Facebook & Instagram Advertising
Are You Reaching Your Target Audience?
Unlike keyword-based search advertising platforms, successful advertising on Facebook/Instagram hinges on identifying & reaching the best possible target audience. Advertisers can target users based on interest, behavior, demographics and much more; however, our experience indicates that it’s often best to build a custom audience based on user characteristics that produce the best results. Once success can be associated with a defined audience, new “lookalike” audiences can be created to reach users with common qualities. Facebook’s massive audience and unique features enable successful ad campaigns to scale rapidly.