Adaptive web design: There are dozens of devices where you can access the internet, smartphones, tablets, laptops, and desktop computers. All of these gadgets have their own settings and screen sizes. The website must be able to see well on any device regardless of the size of the screen since the page or website has to be adapted to the device, this is called adaptive design.
Determine which sector or companies the page is dedicated to
Having content written in a simple and understandable language for all those who visit the site.
Simple and clear navigation through the page that allows customers to find what they are looking for quickly
A site map to facilitate information search.
Possible communication with the audience (the insertion of a section for comments, contact, or opinion forums).
Contact information, because even when you have a form, some people will prefer to call or write a personal email to discuss their concerns.
Inclusion of images with good resolution.
Attractive design and focused on all people related to the area.
A frequently asked questions area. This will help clients quickly consult and clear their doubts related to products or services.
And recently, it is important to add the social networks related to the site. Even if many customers found the website through the internet when looking for something special, it will be better if business-related social networks are opened, since these allow the inclusion of hashtags that link companies with some keywords and that will facilitate customers access the information they need.